Derek Wilder started as a CPA at Deloitte, then co-started Hallmark Homes in 1992 and led it for more than 30 years, building it into Indiana's #1 custom home builder by units built. He navigated 2008, sold the company about four years ago, and stayed on as CEO. His book, The Butterfly in the Boardroom, distills three decades of that run into one argument: business behaves like weather, not like a machine. So he rejects five-year plans in favor of 90-day frames, treats small early moves as the ones that compound (the butterfly effect), insists culture has to reach the 67th employee and beyond, and tells leaders to hire leaders instead of outsourcing people decisions to HR.
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