About
professional background [2000 - 2025]:
Unocoin Technologies Private Ltd.: Co-founder & President since 2011
Unocoin is India’s first and most trusted Bitcoin platform, serving over 2.5 million users across the country. It provides a seamless and secure way to trade Bitcoin and other digital assets through its intuitive app. The platform has become a cornerstone of the Indian crypto ecosystem, backed by leading investors like Digital Currency Group, Draper Associates, Boost VC, Funders Club, and Blume Ventures. Under Sunny’s leadership, Unocoin continues to drive innovation and adoption in the cryptocurrency market, empowering users to engage with digital assets confidently and efficiently.
Matador: President since 2024
Matador is a publicly traded company that positions itself as the MicroStrategy of Canada, offering a visionary approach to Bitcoin investments. The company blends cutting-edge strategies in Bitcoin and Layer 2 technologies with real-world asset initiatives, creating a diversified and resilient portfolio. By adopting forward-looking financial solutions, Matador not only invests in Bitcoin but also explores the future of digital finance. Sunny's leadership is central to the company’s mission to drive growth and establish a robust presence in the global financial landscape.
Sapien.io: Special Projects since 2023
Sapien.io is a decentralized data labeling platform revolutionizing the way businesses access high-quality annotated data. By connecting organizations with a global network of skilled labelers, Sapien.io ensures secure, efficient, and transparent data workflows. The platform empowers businesses to train AI models with precision while providing labelers with equitable compensation opportunities. Sunny plays a key role in driving strategic initiatives that align Sapien.io with the growing demands of the AI and Web3 ecosystems.
Bitbars.xyz: Head of Strategy since 2024
Bitbars.xyz is redefining how Bitcoin is perceived and utilized, merging the digital and physical worlds through innovative physical and digital collectible bars. Leveraging blockchain technology, the company provides a tangible and engaging way for users to connect with Bitcoin. Under Sunny’s strategic leadership, Bitbars.xyz is creating unique marketing campaigns and expanding its global footprint to raise awareness and redefine Bitcoin as a medium of exchange.
Sunny Ray Holding Inc.: CEO since 2011
Through Sunny Ray Holding Inc., Sunny provides Bitcoin business development consulting services to leading organizations, including AlphaSights and GLG. With years of experience in the blockchain space, he has been instrumental in shaping strategies for a variety of ventures, helping them navigate the complexities of the digital asset landscape while unlocking new opportunities for growth.
Kraken, Payward Group Companies: Head of Business Development 2019–2020
Kraken is one of the world’s largest Bitcoin trading platforms, serving over 4.5 million users across North America and Europe. During his tenure, Sunny was pivotal in establishing strategic partnerships with crypto startups and financial institutions. By fostering relationships and implementing long-term growth strategies, he contributed significantly to Kraken’s position as a market leader in digital asset trading.
Paycase Markets, Shyft: Head of Business Development since 2014
Paycase Markets bridges traditional finance with cryptocurrency through its cutting-edge infrastructure and liquidity solutions. In his leadership role, Sunny has driven business development strategies, formed meaningful partnerships, and played an integral role in expanding the company’s global presence. His efforts have helped position Paycase as a key player in merging traditional and digital financial ecosystems.
3iQ, Digital Asset Management: Advisor since 2018
3iQ is Canada’s first regulated investment fund manager for Bitcoin and multi-crypto assets. It made history by launching The Bitcoin Fund, now trading on the Toronto Stock Exchange, and available through platforms like Fidelity and Interactive Brokers. Sunny has been a trusted advisor to 3iQ, contributing to its mission of making crypto investment more accessible to accredited investors while adhering to stringent regulatory standards.
Buttercoin Exchange: Director of Business Development 2013–2014
Buttercoin, backed by Google Ventures and Y Combinator, was a white-label Bitcoin exchange designed to disrupt the remittance industry. Sunny spearheaded efforts to establish partnerships with financial institutions worldwide, ensuring the deployment of secure and user-friendly Bitcoin exchanges. His work positioned Buttercoin as a leading solution in the early days of crypto adoption.
Quanser: International Business Development Manager & Academic Solutions Advisor 2005–2013
Quanser is a leader in advanced robotic and mechatronic systems for education, research, and industry. Over eight years, Sunny excelled in managing global partnerships, ensuring product compliance, and driving market expansion. He also collaborated with hundreds of universities to implement innovative tools for teaching and research in robotics, unmanned systems, haptics, and mechatronics. Sunny’s contributions to product development and customer engagement helped solidify Quanser’s reputation as a trusted academic and industry partner.
Hydrogenics: Quality Testing Engineer 2002–2004
Hydrogenics is a global pioneer in industrial hydrogen systems with over six decades of expertise. Sunny played a key role in quality assurance processes, ensuring the reliability and performance of hydrogen systems. He also led project planning efforts, identifying critical activities to meet deliverables and align timelines with industry standards. His contributions supported Hydrogenics’ mission to deliver cutting-edge solutions for hydrogen energy applications.
Xerox Research Centre of Canada (XRCC): Research Assistant 2001
At XRCC, Sunny contributed to groundbreaking innovations in materials science, working on sustainable chemical processes, advanced coatings, and security applications. As part of a multi-disciplinary team, he supported the development of solutions for printing technologies and electronic materials, ensuring XRCC’s continued leadership in R&D. His work advanced key projects that emphasized sustainability and innovation.
