the economics of moving fast
slow is expensive. most founders don't actually feel the cost until the narrative has already shifted.
Taylor and I talked on February 24th about a company that's moving slow.
Not because the team is bad. Because they're optimizing for "perfect" instead of "shipped."
They have a shipping date four months from now. They're still deciding on the core feature.
I asked: "What do you learn by waiting four months?" The answer was: "We'll have a more complete product."
But the real cost: four months of no feedback. Four months of narrative moving. Four months of capital potentially becoming less available.
Most teams don't think about the opportunity cost of slowing down.
I've seen companies ship something at 70% complete and learn a quarter's worth of insights in four weeks. Because they were forced to listen to real users, not just their own intuition.
The economics are brutal if you do the math: an extra month of development cost versus a quarter of market feedback compressed into a month.
The market always punishes you for moving slow, but the punishment isn't always visible. It's usually "that capital opportunity went to someone faster" or "the narrative changed before we shipped."
How much longer are you building before you're willing to face the market?