Sunny Ray
Everybody is asking. Almost nobody is offering.
For founders
For investors
the longer story
Everybody is asking for your time. Almost nobody is offering anything for it.
A withdrawal from an account nobody paid into.
I'm great, my widget is great, my company is great. Every one of those is a withdrawal from an account nobody paid into.
+ − I'm great.
+ − My widget is great.
+ − My company is great.
Balance 0
Every inbox. Same email. Same model.
Same email, same model, same inbox. Nobody can tell you apart.
It does not get through Jeffrey the associate.
It never reaches the founder. It dies with Jeffrey, the associate who reads the inbox.
Five things kill it before anyone reads a word.
Five things kill it before anyone reads a word, and none of them is your company.
Stop asking. Start giving.
Stop asking. Start giving. That is the whole turn.
An ask, and an offer
They say give me your time. We say let us tell your story.
Give me your time
Let's tell your story
Cold email, with a warm invitation inside it.
Cold email, the show and money. We live where the three meet.
Cold email
The show
Money
Warm outreach
an invitation inside a cold channel
The channel does not change. The posture does.
The channel never changes. The posture does. You arrive as a peer.
Sales and marketing collapse into one motion.
Sales and marketing fold into one founder-led motion. The pre-interview is the sales call.
Customers need investors. Investors need customers. Invite both.
Customers want investors and investors want customers. Invite both and the loop breaks.
Volume is the answer.
Volume is the answer. I get more sure of it every week.
Skill decides which six. Volume decides there are six.
Skill decides which six. Volume decides there are six at all.
Most cold email failures are delivery failures.
Most cold email fails long before the copy. It fails in delivery.
Built once for you. Run every day.
No person with a spreadsheet. A system, built once for you, run every day.
It all leads to one place: your inbox.
Every channel leads to one place: your inbox.
One week. 145 conversations.
Taping 50 Pre-interview 31 Client call 12 Everything else 52
One week, 145 conversations, and you wake up to ten of them.
Mon 36 Tue 27 Wed 29 Thu 27 Fri 26
Mon 21
Tue 22
Wed 23
Thu 24
Fri 25
7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM
Taping: bitcoin founder 7:00am Pre-interview: AI founder 7:30am Investor edition: seed fund 7:45am Taping: founder 8:15am Pre-interview: growth founder 8:45am Pre-interview: health founder 9:00am Taping: founder 9:15am Debrief: founder 10:00am Client call: account review 10:15am Pre-interview: AI founder 10:45am Taping: proptech founder 11:00am Taping: founder 11:30am Client call: weekly review 12:00pm Partner sync 12:15pm Pre-interview: founder 12:45pm Pre-interview: venture investor 1:00pm Intro call: founder 1:15pm Client call: account review 1:30pm Pre-interview: venture investor 2:00pm Pre-interview: software founder 2:15pm Client call: weekly review 2:30pm Client call: weekly review 2:30pm Pre-interview: founder 2:45pm Client call: weekly review 3:00pm Intro call: founder 3:15pm Pre-interview: founder 3:30pm Pre-interview: AI founder 3:45pm Investor edition: seed fund 4:00pm Taping: founder 4:30pm Client call: weekly review 5:00pm Intro call: founder 5:15pm Pre-interview: AI founder 5:30pm Client call: weekly review 5:45pm Intro call: founder 6:00pm Taping: founder 6:15pm Intro call: growth founder 6:45pm
Investor edition: seed fund 7:00am Intro call: founder 7:30am Pre-interview: founder 8:00am Taping: founder 8:15am Intro call: venture investor 8:45am Taping: founder 9:00am Pre-interview: security founder 9:30am Debrief: AI founder 9:45am Taping: AI founder 10:00am Taping: founder 10:30am Taping: security founder 11:00am Taping: founder 11:30am Pre-interview: software founder 12:00pm Partner sync 12:15pm Intro call: proptech founder 12:45pm Intro call: founder 1:30pm Pre-interview: proptech founder 1:45pm Taping: security founder 2:00pm Taping: founder 2:30pm Intro call: founder 3:00pm Intro call: growth founder 3:45pm Pre-interview: health founder 4:00pm Pre-interview: AI founder 4:15pm Pitch session: founder group 4:30pm Debrief: security founder 6:00pm Client call: account review 6:15pm Intro call: fintech founder 6:45pm
Pre-interview: software founder 7:00am Debrief: education founder 7:15am Taping: founder 8:00am Investor edition: seed fund 8:30am Partner sync 9:00am Group call: partner team 9:15am Taping: health founder 10:00am Pre-interview: talent founder 10:30am Pre-interview: founder 10:45am Debrief: media founder 11:00am Intro call: AI founder 11:15am Intro call: founder 11:45am Debrief: health founder 12:00pm Partner sync 12:15pm Debrief: founder 12:45pm Taping: space founder 1:00pm Investor edition: seed fund 1:30pm Taping: software founder 2:30pm Client call: weekly review 3:00pm Taping: climate founder 3:15pm Pre-interview: fintech founder 3:45pm Intro call: agency founder 4:00pm Taping: AI founder 4:15pm Client call: account review 5:00pm Taping: founder 5:30pm Debrief: founder 6:00pm Debrief: founder 6:15pm Pre-interview: founder 6:30pm Partner sync 6:45pm
Debrief: education founder 7:00am Pre-interview: bitcoin founder 7:15am Debrief: founder 7:30am Investor edition: seed fund 8:00am Taping: health founder 8:30am Taping: bitcoin founder 9:00am Taping: founder 9:30am Intro call: venture investor 10:00am Pre-interview: growth founder 10:15am Intro call: software founder 10:30am Taping: AI founder 11:00am Intro call: venture investor 11:30am Intro call: venture investor 12:00pm Partner sync 12:15pm Intro call: founder 12:45pm Taping: software founder 1:00pm Intro call: AI founder 1:30pm Taping: founder 2:00pm Pre-interview: agency founder 2:30pm Taping: founder 2:45pm Intro call: founder 3:30pm Taping: education founder 4:00pm Taping: founder 4:30pm Investor edition: seed fund 5:00pm Debrief: founder 5:30pm Intro call: media founder 5:45pm Taping: founder 6:15pm
Taping: legal founder 7:00am Taping: founder 7:30am Pre-interview: founder 8:00am Taping: climate founder 8:30am Intro call: agency founder 9:00am Taping: media founder 9:30am Investor edition: seed fund 10:00am Debrief: venture investor 10:30am Investor edition: seed fund 11:00am Taping: founder 11:30am Debrief: venture investor 12:00pm Partner sync 12:15pm Intro call: venture investor 12:45pm Pre-interview: founder 1:00pm Intro call: founder 1:15pm Intro call: founder 1:30pm Client call: group webinar 2:00pm Pre-interview: founder 2:30pm Pre-interview: fintech founder 2:45pm Taping: founder 3:00pm Intro call: health founder 3:30pm Group call: partner team 4:00pm Taping: founder 5:00pm Taping: fintech founder 5:30pm Pre-interview: AI founder 6:00pm Taping: growth founder 6:15pm
Your calendar on autopilot.
Nine leads before ten in the morning, and you did not send a thing.
7:00 7:30 7:45 8:15 8:45 9:00 9:15 9:30 9:45
One engine. Three sizes.
Guests earn the show bonus by coming on. It does not apply to Sprint. Sprint, $6,000, one ICP, 45 days, half the scope, paid once. start the Sprint / or talk first Each number is the total for a three-month engagement on the agreed audience, paid once, not a retainer or a subscription. the full terms
Three sizes, three months, paid once. Come on the show and the price drops.
01
Ignition
One ICP
$15,000
three months, paid once
Show bonus: $10,500 for three months
02
Momentum
Two ICPs
$25,000
three months, paid once
Show bonus: $17,500 for three months
03
Full Engine
Three ICPs
$33,000
three months, paid once
Show bonus: $23,100 for three months
You approve the messaging. You own every relationship.
You approve the words. You own the relationships. You take every call.
Come on the show.
Book a pre-interview ↗
Come on the show. That is the whole invitation.
The guest kits
The prep kits I send every guest, in your inbox.