Toronto, Canada

For the partner who was not on the call

Your co-founder sat down with me. Here is the rest of it.

We build the sending infrastructure, the list and the copy, and we run it for three months.

Every warm conversation it opens is yours. You approve the words, you take the calls.

The offer and the fine print are below. Nothing here is a commitment.

Your co-founder sat down with me. This page is the rest of the conversation.

See the offer

Sunny Ray

Everybody is asking.
Almost nobody is offering.

Talk first, fifteen minutes See the three sizes
the short version
Scroll to explore

Everybody is asking for your time. Almost nobody is offering anything for it.

A withdrawal from an account nobody paid into.

I'm great, my widget is great, my company is great. Every one of those is a withdrawal from an account nobody paid into.

Every inbox. Same email. Same model.

Same email, same model, same inbox. Nobody can tell you apart.

It does not get through Jeffrey the associate.

It never reaches the founder. It dies with Jeffrey, the associate who reads the inbox.

Five things kill it before anyone reads a word.

Five things kill it before anyone reads a word, and none of them is your company.

So you fall back on warm intros

Referrals are a hill. They are not the mountain.

“Optimizing your fundraising for referrals will put you on a local maximum.”

Brett Adcock, founder of Figure · his post, July 2024

His word is local. Mine is the other peak, and the valley between them is where most founders turn around.

Stop asking. Start giving.

Stop asking. Start giving. That is the whole turn.

They ask for your time. We offer to tell your story.

They say give me your time. We say let us tell your story.

Give me your time

Let's tell your story

Cold email, with a warm invitation inside it.

Cold email, the show and money. We live where the three meet.

Cold email The show Money Warm outreach an invitation insidea cold channel

The channel does not change. The posture does.

The channel never changes. The posture does. You arrive as a peer.

Sales and marketing collapse into one motion.

Sales and marketing fold into one founder-led motion. The pre-interview is the sales call.

Investors need traction.
Traction needs investors.
Invite both.

Investors wait for traction and traction waits for investors. Invite both and the loop breaks.

A relationship engine at the core. The rest compounds.

  1. 1
    Relationship engine. A way to meet many like-minded people at scale. Forty conversations a day, and every one starts with giving.
  2. 2
    Distribution system. Every episode becomes clips, a page and posts. You sit at the top of the feed all day, every day.
  3. 3
    Authority. Hundreds of pages and transcripts pile up. Search and answer engines start quoting you. A brand you never had to buy.

Relationships first. Distribution second. The third layer is the one most people never reach: the archive starts answering for you.

Volume is the answer.

Volume is the answer. I get more sure of it every week.

Skill decides which six. Volume decides there are six.

Skill decides which six. Volume decides there are six at all.

Most cold email failures are delivery failures.

Most cold email fails long before the copy. It fails in delivery.

Built once for you. Run every day.

No person with a spreadsheet. A system, built once for you, run every day.

It all leads to one place: your inbox.

Every channel leads to one place: your inbox.

One week. 145 conversations.

Taping 50 Pre-interview 31 Client call 12 Everything else 52

One week, 145 conversations, and you wake up to ten of them.

Your calendar on autopilot.

Nine leads before ten in the morning, and you did not send a thing.

One engine. Three sizes.

Guests earn the show bonus by coming on. It does not apply to Sprint. Sprint, $6,000, one ICP, 45 days, half the scope, paid once. start the Sprint or talk first Each number is the total for a three-month engagement on the agreed audience, paid once, not a retainer or a subscription. the full terms

Three sizes, three months, paid once. Come on the show and the price drops.

The meetings guarantee: at least 12 booked meetings with your ideal guests in 90 days, or we keep running the engine free until you get there. We extend, we don't refund.

It only counts if you approve copy fast and show up to the weekly sync. Applies to Ignition, Momentum and Full Engine.

You approve the messaging. You own every relationship.

You approve the words. You own the relationships. You take every call.

Come on the show.

Book a pre-interview GTM Ventures, the company that runs the engine

Come on the show. That is the whole invitation.

What founders said this week

Three quotes from the week’s episodes, one idea, one link. One email a week, unsubscribe any time.