For the partner who was not on the call

Your co-founder sat down with me. Here is the rest of it.

Your co-founder sat down with me. This page is the rest of the conversation.

A withdrawal from an account nobody paid into.

I'm great, my widget is great, my company is great. Every one of those is a withdrawal from an account nobody paid into.

Every inbox. Same email. Same model.

Same email, same model, same inbox. Nobody can tell you apart.

It does not get through Jeffrey the associate.

It never reaches the founder. It dies with Jeffrey, the associate who reads the inbox.

Five things kill it before anyone reads a word.

Five things kill it before anyone reads a word, and none of them is your company.

So you fall back on warm intros

Referrals are a hill. They are not the mountain.

“Optimizing your fundraising for referrals will put you on a local maximum.”

Brett Adcock, founder of Figure · his post, July 2024

His word is local. Mine is the other peak, and the valley between them is where most founders turn around.

Stop asking. Start giving.

Stop asking. Start giving. That is the whole turn.

They ask for your time. We offer to tell your story.

They say give me your time. We say let us tell your story.

Cold email, with a warm invitation inside it.

Cold email, the show and money. We live where the three meet.

The channel does not change. The posture does.

The channel never changes. The posture does. You arrive as a peer.

Sales and marketing collapse into one motion.

Sales and marketing fold into one founder-led motion. The pre-interview is the sales call.

Customers need investors. Investors need customers. Invite both.

Customers want investors and investors want customers. Invite both and the loop breaks.

Volume is the answer.

Volume is the answer. I get more sure of it every week.

Skill decides which six. Volume decides there are six.

Skill decides which six. Volume decides there are six at all.

Most cold email failures are delivery failures.

Most cold email fails long before the copy. It fails in delivery.

Built once for you. Run every day.

No person with a spreadsheet. A system, built once for you, run every day.

It all leads to one place: your inbox.

Every channel leads to one place: your inbox.

One week. 145 conversations.

Taping 50 Pre-interview 31 Client call 12 Everything else 52

One week, 145 conversations, and you wake up to ten of them.

Your calendar on autopilot.

Nine leads before ten in the morning, and you did not send a thing.

One engine. Three sizes.

Guests earn the show bonus by coming on. It does not apply to Sprint. Sprint, $6,000, one ICP, 45 days, half the scope, paid once. start the Sprint / or talk first Each number is the total for a three-month engagement on the agreed audience, paid once, not a retainer or a subscription. the full terms

Three sizes, three months, paid once. Come on the show and the price drops.

You approve the messaging. You own every relationship.

You approve the words. You own the relationships. You take every call.