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Ignition
One audience, the full scope, three months.
| When | Deliverable | We own | You own | Proof |
|---|---|---|---|---|
| Day 1 to 2 | We run the kickoff call. You leave it with the ICP written down, the invitation angle agreed and a named person on your side who'll host the conversations. | We run the call, write the brief and set up the workspace. | You pick the ICP and name the host. You also tell us what you won't send. | The kickoff brief lands in your inbox the same day. |
| Weeks 1 to 2 | We register dedicated sending domains, authenticate them, create the mailboxes and start the warm-up. Warm-up takes weeks and you can't rush it, which is why nothing sends yet. In the same fortnight we build and verify your first target list and draft the first invitation copy. | We handle the domains and the mailboxes, the SPF and DKIM and DMARC records, the warm-up schedule and the deliverability watch. | You approve the domain names, and we open every account in your name. | You get the domain and mailbox list, in an account you can log into yourself. |
| Weeks 3 to 4 | You approve the copy and the sequences go live under your name. Replies land in your inbox, not ours. The weekly rhythm starts here. | We sequence and send, we watch deliverability, we route the replies to you and we write the weekly report. | You approve the words, you read the replies and you take the calls. | Your first weekly report, and the first fifteen minute reply review with me. |
| Weeks 5 to 8 | The engine runs and we adjust it on whatever answers. The list widens. We test copy variants. Where it fits, the invitation is a seat on the show, which is the warm version of the same channel. | We widen the list, test the copy, change the sequences and handle the booking logistics for any taping. | You take the conversations and you decide what happens after each one. | A weekly report, a live dashboard and the reply review every week. |
| Weeks 9 to 12 | The engine keeps running while we work on what comes after the conversation: your follow-ups, your deck, your pipeline, your pricing. Then comes the handover question. | We keep the machine running and we help you with whatever comes next. | You decide at the end of the term whether to carry on with us or take the whole thing back inside. | A weekly report, then a written handover of every domain, mailbox and list. |
What we own
- Buying the sending domains, opening the mailboxes in your name, authenticating every one of them and running the warm-up.
- Your target list, built against the ICP you agree and verified before anything sends.
- The invitation copy, written in your voice, and the sequences built around it.
- Running those sequences under your name every day, and watching deliverability so your domains stay healthy.
- A weekly report, and fifteen minutes with me every week reading the replies.
What you own
- The ICP and the audience. You decide who gets struck off the list.
- Every word of the copy. Nothing goes out before you approve it.
- Every reply and every conversation. We never take one for you.
- The accounts. Your domains and mailboxes sit in your name from day one.
- The decision at the end of the term. Carry on with us, or take the whole thing back inside and run it yourself.
The fine print
$15,000 is the total for a three month engagement on the one ICP you agree. You pay it once. It isn't a monthly fee, it isn't a retainer and it isn't a subscription. We do the work, and the work is the table above.
You hold every conversation and every reply. We run the technology and the service: domains, deliverability, mailbox warm-up, list hygiene, enrichment, copy and sequencing. Your accounts sit in your name from day one and every relationship stays yours.
We promise you no outcome. We won't promise a number of meetings or a sum of money raised. gtm.ventures isn't a broker-dealer, a placement agent or an investment adviser. We don't solicit investors on behalf of any client, and no fee we charge depends on capital raised. Every fee is a flat fee for the technology and the work.
You earn the show bonus by coming on the show, and it holds for thirty days after your taping. It isn't a discount, and it doesn't apply to Sprint.
Ignition · Three months · $15,000 · sunnyray.com/scope