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gtm.ventures · scope of work

What you get,
week by week.

This is the document your finance team asks for and most agencies can't produce. Four tiers, one printable page each. Every row names the deliverable, who builds it, what you decide and what you'll see that week.

Two things hold on every page. You hold every conversation and every reply, and we promise you no outcome.

Prices current 22 September 2026 · sunnyray.com/scope

01 / 04

Ignition

One audience, the full scope, three months.

ScopeOne ICP
TermThree months
Price$15,000paid once, covers three months
Show bonus$10,500for three months, earned by coming on the show
WhenDeliverableWe ownYou ownProof
Day 1 to 2We run the kickoff call. You leave it with the ICP written down, the invitation angle agreed and a named person on your side who'll host the conversations.We run the call, write the brief and set up the workspace.You pick the ICP and name the host. You also tell us what you won't send.The kickoff brief lands in your inbox the same day.
Weeks 1 to 2We register dedicated sending domains, authenticate them, create the mailboxes and start the warm-up. Warm-up takes weeks and you can't rush it, which is why nothing sends yet. In the same fortnight we build and verify your first target list and draft the first invitation copy.We handle the domains and the mailboxes, the SPF and DKIM and DMARC records, the warm-up schedule and the deliverability watch.You approve the domain names, and we open every account in your name.You get the domain and mailbox list, in an account you can log into yourself.
Weeks 3 to 4You approve the copy and the sequences go live under your name. Replies land in your inbox, not ours. The weekly rhythm starts here.We sequence and send, we watch deliverability, we route the replies to you and we write the weekly report.You approve the words, you read the replies and you take the calls.Your first weekly report, and the first fifteen minute reply review with me.
Weeks 5 to 8The engine runs and we adjust it on whatever answers. The list widens. We test copy variants. Where it fits, the invitation is a seat on the show, which is the warm version of the same channel.We widen the list, test the copy, change the sequences and handle the booking logistics for any taping.You take the conversations and you decide what happens after each one.A weekly report, a live dashboard and the reply review every week.
Weeks 9 to 12The engine keeps running while we work on what comes after the conversation: your follow-ups, your deck, your pipeline, your pricing. Then comes the handover question.We keep the machine running and we help you with whatever comes next.You decide at the end of the term whether to carry on with us or take the whole thing back inside.A weekly report, then a written handover of every domain, mailbox and list.

What we own

  • Buying the sending domains, opening the mailboxes in your name, authenticating every one of them and running the warm-up.
  • Your target list, built against the ICP you agree and verified before anything sends.
  • The invitation copy, written in your voice, and the sequences built around it.
  • Running those sequences under your name every day, and watching deliverability so your domains stay healthy.
  • A weekly report, and fifteen minutes with me every week reading the replies.

What you own

  • The ICP and the audience. You decide who gets struck off the list.
  • Every word of the copy. Nothing goes out before you approve it.
  • Every reply and every conversation. We never take one for you.
  • The accounts. Your domains and mailboxes sit in your name from day one.
  • The decision at the end of the term. Carry on with us, or take the whole thing back inside and run it yourself.

The fine print

$15,000 is the total for a three month engagement on the one ICP you agree. You pay it once. It isn't a monthly fee, it isn't a retainer and it isn't a subscription. We do the work, and the work is the table above.

You hold every conversation and every reply. We run the technology and the service: domains, deliverability, mailbox warm-up, list hygiene, enrichment, copy and sequencing. Your accounts sit in your name from day one and every relationship stays yours.

We promise you no outcome. We won't promise a number of meetings or a sum of money raised. gtm.ventures isn't a broker-dealer, a placement agent or an investment adviser. We don't solicit investors on behalf of any client, and no fee we charge depends on capital raised. Every fee is a flat fee for the technology and the work.

You earn the show bonus by coming on the show, and it holds for thirty days after your taping. It isn't a discount, and it doesn't apply to Sprint.

Ignition · Three months · $15,000 · sunnyray.com/scope

02 / 04

Momentum

Two audiences on one set of warmed infrastructure.

ScopeTwo ICPs
TermThree months
Price$25,000paid once, covers three months
Show bonus$17,500for three months, earned by coming on the show
WhenDeliverableWe ownYou ownProof
Day 1 to 2We run the kickoff call. You leave it with the ICP written down, the invitation angle agreed and a named person on your side who'll host the conversations.We run the call, write the brief and set up the workspace.You pick the ICP and name the host. You also tell us what you won't send.The kickoff brief lands in your inbox the same day.
Weeks 1 to 2We register dedicated sending domains, authenticate them, create the mailboxes and start the warm-up. Warm-up takes weeks and you can't rush it, which is why nothing sends yet. In the same fortnight we build and verify the first target list and draft the first invitation copy.We handle the domains and the mailboxes, the SPF and DKIM and DMARC records, the warm-up schedule and the deliverability watch.You approve the domain names, and we open every account in your name.You get the domain and mailbox list, in an account you can log into yourself.
Weeks 3 to 4The first audience goes live under your name. We agree the second ICP, build and verify its list and draft its copy. That second audience rides the same warmed infrastructure, which is why it costs less than the first one did.We send audience one, and we build the list and the copy for audience two.You approve both sets of words, you read the replies and you take the calls.Your first weekly report and first reply review, plus the second list in front of you before it sends.
Weeks 5 to 8Both audiences are running and we test copy variants on each. Where it fits, the invitation is a seat on the show, which is the warm version of the same channel.We run two sequences on two lists, we test the copy and we handle the booking logistics for any taping.You take the conversations on both audiences.One weekly report covering both, a live dashboard and the weekly reply review.
Weeks 9 to 12Both keep running while we work on what comes after the conversation: your follow-ups, your deck, your pipeline, your pricing. Then comes the handover question.We keep both running and we help you with whatever comes next.You decide at the end of the term whether to carry on with us or take the whole thing back inside.A weekly report, then a written handover of every domain, mailbox and list.

What we own

  • Buying the sending domains, opening the mailboxes in your name, authenticating every one of them and running the warm-up.
  • Your target list, built against the ICP you agree and verified before anything sends.
  • The invitation copy, written in your voice, and the sequences built around it.
  • Running those sequences under your name every day, and watching deliverability so your domains stay healthy.
  • A weekly report, and fifteen minutes with me every week reading the replies.

What you own

  • The ICP and the audience. You decide who gets struck off the list.
  • Every word of the copy. Nothing goes out before you approve it.
  • Every reply and every conversation. We never take one for you.
  • The accounts. Your domains and mailboxes sit in your name from day one.
  • The decision at the end of the term. Carry on with us, or take the whole thing back inside and run it yourself.

The fine print

$25,000 is the total for a three month engagement on the two ICPs you agree. You pay it once. It isn't a monthly fee, it isn't a retainer and it isn't a subscription. We do the work, and the work is the table above.

You hold every conversation and every reply. We run the technology and the service: domains, deliverability, mailbox warm-up, list hygiene, enrichment, copy and sequencing. Your accounts sit in your name from day one and every relationship stays yours.

We promise you no outcome. We won't promise a number of meetings or a sum of money raised. gtm.ventures isn't a broker-dealer, a placement agent or an investment adviser. We don't solicit investors on behalf of any client, and no fee we charge depends on capital raised. Every fee is a flat fee for the technology and the work.

You earn the show bonus by coming on the show, and it holds for thirty days after your taping. It isn't a discount, and it doesn't apply to Sprint.

Momentum · Three months · $25,000 · sunnyray.com/scope

03 / 04

Full Engine

Three audiences on one set of warmed infrastructure.

ScopeThree ICPs
TermThree months
Price$33,000paid once, covers three months
Show bonus$23,100for three months, earned by coming on the show
WhenDeliverableWe ownYou ownProof
Day 1 to 2We run the kickoff call. You leave it with the ICP written down, the invitation angle agreed and a named person on your side who'll host the conversations.We run the call, write the brief and set up the workspace.You pick the ICP and name the host. You also tell us what you won't send.The kickoff brief lands in your inbox the same day.
Weeks 1 to 2We register dedicated sending domains, authenticate them, create the mailboxes and start the warm-up. Warm-up takes weeks and you can't rush it, which is why nothing sends yet. In the same fortnight we build and verify the first target list and draft the first invitation copy.We handle the domains and the mailboxes, the SPF and DKIM and DMARC records, the warm-up schedule and the deliverability watch.You approve the domain names, and we open every account in your name.You get the domain and mailbox list, in an account you can log into yourself.
Weeks 3 to 4The first audience goes live under your name. We also agree the second ICP and get its list and copy ready.We send audience one, and we build the list and the copy for audience two.You approve both sets of words, you read the replies and you take the calls.Your first weekly report and first reply review, plus the second list in front of you before it sends.
Weeks 5 to 8Audience two goes live. We agree the third ICP, build it, draft it and put it live on the same warmed infrastructure. Three audiences, one machine, which is why the third one costs less than the first.We run three sequences on three lists, we test the copy on each and we handle the booking logistics for any taping.You take the conversations across all three audiences and you decide what each one is worth.One weekly report covering all three, a live dashboard and the weekly reply review.
Weeks 9 to 12All three keep running while we work on what comes after the conversation: your follow-ups, your deck, your pipeline, your pricing. Then comes the handover question.We keep all three running and we help you with whatever comes next.You decide at the end of the term whether to carry on with us or take the whole thing back inside.A weekly report, then a written handover of every domain, mailbox and list.

What we own

  • Buying the sending domains, opening the mailboxes in your name, authenticating every one of them and running the warm-up.
  • Your target list, built against the ICP you agree and verified before anything sends.
  • The invitation copy, written in your voice, and the sequences built around it.
  • Running those sequences under your name every day, and watching deliverability so your domains stay healthy.
  • A weekly report, and fifteen minutes with me every week reading the replies.

What you own

  • The ICP and the audience. You decide who gets struck off the list.
  • Every word of the copy. Nothing goes out before you approve it.
  • Every reply and every conversation. We never take one for you.
  • The accounts. Your domains and mailboxes sit in your name from day one.
  • The decision at the end of the term. Carry on with us, or take the whole thing back inside and run it yourself.

The fine print

$33,000 is the total for a three month engagement on the three ICPs you agree. You pay it once. It isn't a monthly fee, it isn't a retainer and it isn't a subscription. We do the work, and the work is the table above.

You hold every conversation and every reply. We run the technology and the service: domains, deliverability, mailbox warm-up, list hygiene, enrichment, copy and sequencing. Your accounts sit in your name from day one and every relationship stays yours.

We promise you no outcome. We won't promise a number of meetings or a sum of money raised. gtm.ventures isn't a broker-dealer, a placement agent or an investment adviser. We don't solicit investors on behalf of any client, and no fee we charge depends on capital raised. Every fee is a flat fee for the technology and the work.

You earn the show bonus by coming on the show, and it holds for thirty days after your taping. It isn't a discount, and it doesn't apply to Sprint.

Full Engine · Three months · $33,000 · sunnyray.com/scope

04 / 04

Sprint

Half the scope, shorter run. The entry rung, for founders paying out of their own pocket. No show bonus on this one.

ScopeOne ICP
Term45 days
Price$6,000paid once, covers 45 days
Show bonusNoneSprint is already the floor
WhenDeliverableWe ownYou ownProof
Day 1 to 2We run the kickoff call. You leave it with the ICP written down, the invitation angle agreed and a named person on your side who'll host the conversations.We run the call, write the brief and set up the workspace.You pick the ICP and name the host. You also tell us what you won't send.The kickoff brief lands in your inbox the same day.
Week 1We register dedicated sending domains, authenticate them, create the mailboxes and start the warm-up. Warm-up takes weeks and you can't rush it, which is why nothing sends yet.We handle the domains and the mailboxes, the SPF and DKIM and DMARC records, the warm-up schedule and the deliverability watch.You approve the domain names, and we open every account in your name.You get the domain and mailbox list, in an account you can log into yourself.
Week 2We build your target list against the one ICP you agreed and we verify it, while the warm-up carries on underneath.We source the names, enrich them and verify every address.You read the list and strike off anyone you don't want approached.You get the list itself before anything sends.
Week 3We write the invitation copy in your voice and build one sequence. Nothing sends until you've approved it.We write it, we sequence it and we plan what to test.You approve every word.The copy arrives in front of you with the approval ask attached.
Week 4The mailboxes come out of warm-up and the sequence goes live under your name. Replies land in your inbox.We send, we watch deliverability and we route the replies to you.You read the replies and you take the calls.Your first weekly report and the first fifteen minute reply review.
Week 5The sequence runs and we adjust it on whatever answers. You get one round of copy changes.We change the sequence, adjust the copy and watch domain health.You take the conversations.A weekly report and the weekly reply review.
Week 6, to day 45The sequence runs to the end of the term and then we hand the accounts over. Half the scope means one ICP, one list, one set of copy and no second audience.We run it out, then hand over every domain, mailbox and list.You decide whether to carry on, step up a tier, or run it yourself.A final weekly report and a written handover.

What we own

  • Buying the sending domains, opening the mailboxes in your name, authenticating every one of them and running the warm-up.
  • Your target list, built against the ICP you agree and verified before anything sends.
  • The invitation copy, written in your voice, and the sequences built around it.
  • Running those sequences under your name every day, and watching deliverability so your domains stay healthy.
  • A weekly report, and fifteen minutes with me every week reading the replies.

What you own

  • The ICP and the audience. You decide who gets struck off the list.
  • Every word of the copy. Nothing goes out before you approve it.
  • Every reply and every conversation. We never take one for you.
  • The accounts. Your domains and mailboxes sit in your name from day one.
  • The decision at the end of the term. Carry on with us, or take the whole thing back inside and run it yourself.

The fine print

$6,000 is the total for a 45 day engagement on the one ICP you agree. You pay it once. It isn't a monthly fee, it isn't a retainer and it isn't a subscription. We do the work, and the work is the table above.

You hold every conversation and every reply. We run the technology and the service: domains, deliverability, mailbox warm-up, list hygiene, enrichment, copy and sequencing. Your accounts sit in your name from day one and every relationship stays yours.

We promise you no outcome. We won't promise a number of meetings or a sum of money raised. gtm.ventures isn't a broker-dealer, a placement agent or an investment adviser. We don't solicit investors on behalf of any client, and no fee we charge depends on capital raised. Every fee is a flat fee for the technology and the work.

Sprint carries no show bonus. It's already the floor.

Sprint · 45 days · $6,000 · sunnyray.com/scope

Questions before you sign?

Fifteen minutes is enough to work out whether this is the wrong spend for you. If it is, I'll say so on the call.