the future already happened

bitcoin launched january 3, 2009.

sixteen years later, most organizations are still “exploring blockchain use cases.”
that’s not strategy. that’s denial.

Peter Drucker called this “the future that has already happened.”
the shift occurred. you’re just managing like it’s 2008.

effective management starts when you stop reacting and start leading what’s already underway.

ai didn’t sneak up on you. gpt-3 was 2020.
robotics didn’t surprise anyone. Boston Dynamics has been public for years.
bitcoin isn’t new. the whitepaper is older than instagram.

Michael Saylor didn’t invent the future.
he managed the one that already arrived.

there are three types of organizations now:
those studying change.
those adapting to it.
those rebuilding around it.

management only works when you know what future you’re managing toward.
otherwise you can spend a thousand minutes and go nowhere.

maintaining the status quo in 2025 isn’t stability.
it’s decline with better excuses.

the best managers noticed the future already happened—and reorganized everything around that fact.

set the goal.
praise what moves toward it.
redirect what doesn’t.

one minute. lasting impact.

but only if you’re managing the right future.

which future are you managing?