start with the problem

most startup advice is noise—echoes from people who've never built anything that mattered.

so where do you go for signal? yc.

yc doesn't give advice. yc gives frameworks. they don't tell you what to think. they teach you how to think. and now the whole course is online. free.

start there.

then forget brainstorming. paul graham puts it simply: "don't try to think of startup ideas. notice problems. preferably your problems."

microsoft. apple. google. facebook. not brainstorms. answers to questions the founders were already living.

so find the problem you can't stop thinking about. the one that frustrates and fascinates you.

build that.

the rest is noise.