twelve years ago nobody wanted what we were building. that was the point.

december 2013. india. four guys with a crazy idea.

everyone thought we were insane. banks wouldnt touch us. regulators didnt understand the word bitcoin. friends thought it was a scam. family thought we'd lost our minds. we launched unocoin anyway... india's first bitcoin exchange. what followed was twelve years of chaos. not the fun kind. the kind where you wake up wondering if your company will exist tomorrow. the kind where you lay off 100 employees because the central bank banned your industry overnight. the kind where your cofounder gets arrested for placing an atm in a mall because the country was so confused about what bitcoin even was.

and here's what nobody tells you about building something that lasts... the hardest part isnt the technology. its watching everyone else quit. we watched global giants enter india with massive funding and flashy marketing. they're gone now. we watched local competitors launch with better apps, faster onboarding, shinier everything. most of them are gone too. we fought the reserve bank of india all the way to the supreme court... three judges, two years, one verdict. unconstitutional. the bank ban was a violation of the human right to have a bank account.

that moment changed everything. not just for us... for every indian who wanted financial sovereignty. right now bitcoin is down from its high. the headlines are screaming bear market. people are panicking. new investors are questioning everything. and i get it. fear is the default setting when you're watching red candles day after day. but heres what i've learned after twelve years in this game... the people who survive aren't the loudest. they're not the most funded. they're not even the smartest.

they're the ones who refused to leave.

we built compliance when it wasnt cool. we chose security over speed. trust over hype. we held when everyone said sell. we stayed when everyone said run. tim draper backed us when nobody else would... not because we were the best. because we were still standing.

2.5 million users later, we're not the first bitcoin exchange in india anymore. we're the last one standing. that was always the plan. the question isnt whether bitcoin will survive this pullback. it will. its done it a hundred times before and itll do it a hundred more. the real question is whether you will.

because this game rewards the stubborn. the patient. the ones who build when nobodys watching.

are you here for the cycle... or for the century?