Helping You Build a Business People Love

Sunny Ray

And

PNC Bank just started selling Bitcoin to their clients.

Not through some sketchy app. Not through a crypto exchange. Through their regular banking platform. Powered by Coinbase.

The seventh-largest bank in America looked at crypto and didn't see an enemy.

They saw a partner.

For years, the debate was Bitcoin versus banks. Us versus them. Choose a side.

Turns out the winners weren't choosing. They were combining.

I co-founded India's first Bitcoin exchange in 2013. We survived a central bank ban. We won in the Supreme Court. We've served over two million people.

And the whole time, the loudest voices kept telling me to pick a lane.

Bitcoin OR banks. Disruption OR compliance. Revolution OR evolution.

I refused.

Here's what I learned: The people who change industries don't burn bridges.

They build them.

When we started our Bitcoin meetups in Bangalore, we held them at the Leela Palace—a six-star hotel. Not because we had money to burn.

Because bankers and lawyers and skeptics don't show up to basements.

If you're only talking to people who already agree with you, you're not evangelizing.

You're just having a meeting.

PNC didn't become a crypto company. Coinbase didn't become a bank.

They each brought what they were good at.

That's not compromise. That's leverage.

The question isn't Bitcoin or blockchain.

The question is: Who have you written off that's actually ready to listen?