the phone call that changes everything
a year ago, every major bank in america refused to even touch bitcoin. they looked at it like a dangerous virus or a joke that refused to die. they published reports calling it "speculative" and "unbacked." but then something shifted under the surface.
last week, michael saylor stood on a stage in dubai and listed the names of the people who have been calling his office over the past six months. it wasn't a list of startups or tech firms. it was a list of the masters of the universe: jpmorgan. citi. wells fargo. bank of america. charles schwab. bny mellon.
they aren't calling to debate the merits of a decentralized ledger anymore. they aren't calling to ask if it's a bubble. they are calling to build. they are asking about custody, about bitcoin-backed credit, and about how to integrate this asset into the foundation of global finance. this is the pattern hiding in plain sight that most people miss: adoption doesn't happen gradually. it happens all at once, after years of absolutely nothing. the phone doesn't ring for a decade. it doesn't ring, doesn't ring, doesn't ring—and then suddenly every single person calls you on the same tuesday.
the shift from "we don't do that" to "how do we do that" happens faster than any analyst predicts. and the crazy part? it never actually feels like the cinematic moment you imagined. there is no confetti falling from the ceiling. there is no grand vindication speech where you get to say "i told you so" to a cheering crowd. instead, it just feels like a calendar full of back-to-back meetings with the exact same people who used to hang up on you.
the early believers always think mainstream adoption will feel like winning the lottery. it doesn't. it just feels like tuesday. it’s the same tuesday where everyone else finally shows up to the party, acts like they’ve been there the whole time, and asks you where the bathroom is.
so don't wait for the applause. the applause isn't coming. the work is. the world is moving from skepticism to implementation at warp speed. if you’re still waiting for a sign, this is it. the phone is ringing. the only question is whether you’re ready to answer the call.
