Helping You Build a Business People Love

Sunny Ray

The Noise You Can't Hear

A Norwegian town got exactly what it wanted.

For three years, residents complained about the Bitcoin mining facility. The fans. The noise. The 24/7 hum of air cooling systems that sounded like a sawmill.

They lobbied. They protested. They won.

Last month, the municipality refused to renew the permit. The mining facility shut down. Residents celebrated.

Then the electricity bills arrived.

20% higher. Roughly $300 more per household. Starting next month.

Turns out, the mining facility was the power company's largest customer—20% of their revenue. Someone has to pay for the grid. When the big buyer leaves, everyone else picks up the tab.

But here's the invisible part nobody saw: Bitcoin mining stabilizes the grid. It absorbs surplus energy when demand is low. In Norway, where 97% of electricity comes from hydropower, excess water runs through dams during off-peak hours and goes to waste.

The miners were using energy that literally had nowhere else to go.

The noise was real. The annoyance was valid.

But the value was invisible—until it disappeared.

We do this everywhere. We see the cost. We miss the benefit. We eliminate the thing that bothers us, then wonder why the system breaks.

In Bitcoin, everything is visible. Energy consumption. Hash rate. Network security. Block rewards. You can't hide the inputs. You can't fake the work.

The noise is just proof the system is running.

When you build something real—whether it's a network, a business, or infrastructure—some people will only see what it costs them. They won't see what it's preventing. They won't see what it's stabilizing. They won't see what happens when you remove it.

Until the bill comes.

The question isn't whether your work creates noise.

It's whether the noise proves you're doing something that matters.