your best niche will ask for you by name
a nurse got one weird favor request from chad. six months later it was an eighty grand a month business. niches find you.
a founder i interviewed started as an er nurse. then flew air ambulances through 143 countries. then one client called with a weird favor: can you get medical records out of chad?
he did not know how to invoice it. he just said yes.
next day: can you do uganda? light bulb. six months later that favor was an eighty thousand dollar a month business, and today it anchors a holding company.
here is what nobody tells you about niches: the great ones are not chosen off a whiteboard. they arrive disguised as inconvenient requests. the market literally asks for you by name, and most people say sorry, not my job.
the whole playbook is one line: when a paying customer asks for something adjacent, say yes, then figure it out.
what weird favor did you turn down last month?
the machine economy brief
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