sunnyray.com archive, by topic

What guests say about cold outbound

Cold email and outbound are Sunny's own trade, and it shows up constantly in guest conversations about how they actually filled their pipeline. These passages are the specifics guests gave on deliverability, lists, and what makes a stranger reply, quoted straight from the transcripts.

15 passages from 14 conversations, drawn from 509 conversations and 7,432,473 words in the full archive

• “Because you still haven't figured out what is your ideal customer profile. You still haven't figured out what is your ideal message. You still haven't figured out what your sales cycle is going to be.”

  Paul Singh·How 9/11 Nearly Wiped Out His Startup — Then He IPO’d·at 37:02

• “You always want to be a It's a lead generation mechanism. It's a relationship building marketing strategy. It's not the event is just the container. But the whole purpose is actually a very, very precise journey of a customer, customer acquisition, or fundraising fundraising So, yeah.”

  Rime Salmi·The Real Deals Happen in the Side Room · Rime Salmi, fractl·at 34:24

• “Oh, I I think just just personalization in general like just at the very individual level. I think I mean again it just has so many dimensions AI. You know, because AI is a way to like if I think about it from the end user I can we can say personalization.”

  Ilya Zeldin·Half of $4B Teacher PD Wasted — Here’s the Fix·at 25:02

• “All of this predates predates internet and online and automated AB testing and all the tools that have made this incredibly easy and vogue for all of e-commerce, but none of that existed at the time. The kinds of things we learned was that it wasn't always obvious what became predictive of a great customer. And so the ideal customer profile for us in my casino days was an evolving piece of work until we figured it out.”

  Jonathan Lowenhar·The Man Founders Call When They Have to Become CEOs·at 4:40

• “You need to have a whole bunch of them and you need to make sure that deliverability happens because if nothing delivers, then your podcast invitation will go to spam, right? What does the podcast invitation looks like?”

  Charles Corman·GTM.Ventures - 100 leads, 10 closes·at 2:59

• “Because a lot of people do not understand understand the problem that AI agents, you know, the entire DVD problem. And that is where I really get to where And that is where I really get to pick, "Okay, these are the people who understand, so let me go to them." Sort of, you know, helps me filter out. So, yeah, cold outreach is there as well as, you know, like going out into like-minded events, which are close circle in nature.”

  Anuran Roy·The Model Was Never the Bottleneck · Anuran Roy, Alchemyst AI·at 15:01

• “Now, we need to direct it into a solid plan where we're doing the following. We're doing mining and prospecting so that we know where it's safe to build, where it's useful to build, where we can get power, where we can get um all sorts of other things that promote the concept of why people want to go to the moon in the first place. We need to invest into infrastructure.”

  Madison Fihon·The Founder Building the Moon's First Manufacturing Plant·at 35:10

• “It was all outbound at the time. So that that that created the challenge in the federal space of either you're a hero or a zero because it's big deals that you're doing. It's either you're going to get it or you're not.”

  Grant Lawrence·Why This Sales Playbook Makes Angel Investors Rich·at 8:16

• “You know, the spray and pray approach of just posting something on LinkedIn or sending someone a DM simply doesn't work. You have to do the same due diligence on the investors you're pursuing as they're doing on you. Because again, it's it would be no good to put your biotech company opportunity in front of a fintech investor.”

  Scott Kelly·What 100 VC Fast Pitch Events Taught Scott Kelly·at 18:22

• “Also, uh, one one other interesting topic is a lot of inquiries come up with cold calling. Hey, are we can't can't we just build in voice agent that calls my shitty old 10,000 leads that I'm laying around here? And uh, yeah, technically it can do it.”

  Dean Koenning·The Phone Is Still The Front Door · Dean Koenning, VOICO·at 25:10

• “There'll be less drudgery of the 80%, there'll be more focus on the 20%. And I think that you'll see that um foundational products that can be customized uh will win. And you've even seen that in our business that everybody needs a website, everybody needs an app, everybody needs lead generation efforts, everybody needs a method of making a purchase.”

  Ashley Heron·How AI Secretly Runs Your Gym's Success·at 37:24

• “Email, 10% open rate is considered a massive success. SMS, most people hit stop, you're done. Your only chance is to hey, continue on Facebook and hopefully that, you know, 500 a month, 1,000 a month, 5,000 a month month is giving me some results.”

  Meer Ali·Democratizing Social Media: How B2B Retention Becomes a Revenue Engine·at 13:16

• “It's also to get on stage with the right people, to be in the VIP room with the right people. So, they serve a very very specific purpose. Um but, if your purpose is direct lead generation, you're trying to come out of this you're investing as a business owner, you're investing 5 to 10k into sending a BD person or yourself going to a conference, you want to come out with like a solid list of potential clients, like real leads.”

  Rime Salmi·The Real Deals Happen in the Side Room · Rime Salmi, fractl·at 19:52

• “I mean, you think about founder-led selling uh in order for a path to PMF, like that's what we do primarily. You know, so a lot of it's called LinkedIn outbound. Um our target and if you sort of the anatomy of a deal for us might be we get um one or two PMs in a large organization using the tool.”

  Mark Barber·Meetings are the new prompt - Ear Mark - A Founder's Journey·at 17:14

• “You're going to have an opportunity where you can raise, you know, a good amount of capital because right now for for a lot of the early stage ECs, it's kind of spray and pray to a certain degree to find the next best opportunity. So it could be an opportunity for for founders right now to start a business and raise, you know, a decent amount of coin in that respect to start a business.”

  Shahab·Inside Humanoid Global: Building the Future of AI and Robotics·at 17:17