the number was in the deck the whole time
founders bury their best proof. one live question surfaced it.
on a live pitch event this week an investor told a founder something brutal and kind at the same time. without the roi, your pitch is a dream. with it, it becomes reality.
so i pushed her, live, to name three specific data points. she could. her product cut a two week process down to three days. that number had been sitting in her deck the whole time, unused, three slides behind the vision.
founders consistently bury their best proof. the instinct is to open with the dream because the dream is what you love. but one concrete number beats three slides of vision every single time.
what is the one number in your deck that should be on slide one?
the machine economy brief
one email when it matters: bitcoin, ai, robotics, and what founders should do about it. unsubscribe anytime.