Helping You Build a Business People Love

Sunny Ray

write down what you believe

ray dalio built the most successful hedge fund in history by doing one hard thing.
he wrote down his principles.

not goals. not tactics.
rules he’d follow even when they hurt.

then he made them public.
radical openness. be wrong out loud. find truth faster.

most people don’t write principles because writing forces honesty.
if it’s expensive and you won’t follow it, it’s not a principle. it’s a preference.

bitcoin works for the same reason.
satoshi encoded principles into code: scarcity, predictability, resistance to control.

ai and robotics face this choice now.
without principles, you drift. with them, you’re predictable—and trustworthy.

intuition is just unwritten principles.
unwritten principles bend to comfort.

write them down.
follow them when it costs you.
encode them into something that outlives you.

that’s not a career.
that’s a legacy.

the void is where the answers are

ray dalio runs the most successful hedge fund in history.
his edge isn’t analysis. it’s meditation.

when asked why he wins, Ray Dalio talks about slipping into the void.
twenty minutes a day. silence. nothing.

that’s where clarity lives.

building in bitcoin, ai, and robotics moves faster than thought.
react to everything and you accomplish nothing.

the breakthroughs don’t happen in meetings.
they happen in walks, showers, stillness. in the void.

satoshi wrote bitcoin there.
ai insights surface there.
robotics problems unlock there.

the void isn’t empty.
it’s where the signal shows up once the noise shuts up.

you think you don’t have time to sit still.
that’s why you’re busy and scattered.

meditation isn’t productivity.
that’s why it works.

twenty minutes. no app. no tracking. no optimization.
just doing nothing on purpose.

the void isn’t a luxury.
it’s a competitive advantage.

are you brave enough to do nothing?

when the billionaires finally see it

“i was a little slow on the uptake.”

that’s Elon Musk admitting he missed bitcoin for years.
not by weeks. by orders of magnitude.

Jack Dorsey saw it earlier. not as an investment, but as an ideal.
resilient. principled. native to the internet.

both did the rare thing.
they changed their minds publicly.

that’s not weakness.
that’s proof they follow truth, not ego.

most people defend being wrong because changing publicly feels expensive.
but the ones who admit they were slow are the ones who catch up.

bitcoin doesn’t care if you’re early or late.
humans do.

the leaders who matter aren’t the ones who were right first.
they’re the ones who updated fastest.

you’re probably slow on the uptake about something right now.
the question is whether you’ll defend it—or update in public.

ego protects the past.
truth builds the future.

universal basic income is the wrong answer

elon changed his mind again.

he’s not talking about universal basic income anymore.
he’s talking about universal high income.

that shift matters.

ubi is scarcity thinking. survive while machines work.
uh i is abundance thinking. create freely because survival is solved.

the wealth isn’t disappearing. it’s exploding.
ai and robots are creating more value than any tech before them.

the real question isn’t survival.
it’s who controls the abundance.

government control means minimums.
billionaire control means charity. neither is freedom.

bitcoin showed a third path.
value distributed by protocol, not permission.

imagine automation creating wealth 24/7.
and protocols sharing it automatically, transparently, globally.

not because someone decided.
because the code works that way.

the tech exists.
what’s missing is the courage to build it.

universal high income isn’t a policy problem.
it’s a protocol design problem.

the question isn’t can we do it.
it’s whether we trust math more than power.

are we?

anxiety is the work

you’re anxious right now, aren’t you?

not about this. about the thing you’re avoiding.
the decision you keep postponing. the conversation you don’t want to have. the project that matters too much to start.

that tight feeling in your chest?
it’s not stopping the work.

it is the work.

everyone building something that matters feels this.
bitcoin builders. ai researchers. robotics engineers.

they didn’t eliminate anxiety.
they built through it.

there’s no hack that makes anxiety disappear.
there are only practices that make it tolerable long enough to ship the thing that scares you.

and you already know what works for you.

maybe it’s twenty jumping jacks until panic turns into exertion.
maybe it’s sitting still while your thoughts scream and realizing they can’t actually hurt you.
maybe it’s calling someone who reminds you why you started.

you know the move. you’re just not doing it.

because doing it means admitting you’re anxious.
and admitting that means admitting this matters.

that’s the real shift: anxiety isn’t obstruction.
it’s information.

it’s telling you this has consequences. that it might fail. that failing would hurt.

good.

that means you’re not wasting your life.

the anxiety doesn’t go away when you succeed.
it just changes costumes.

before launch: will this work?
after launch: can i sustain it?
when it grows: can i scale it?
when it scales: should i have?

the work continues. the anxiety continues.
the only difference is whether you’re moving or frozen.

so do this now.

close this.
stand up.
move your body for thirty seconds.

or sit still for five minutes with no phone and no escape.
or call someone just to remember you’re not alone.

pick one. now.

because the truth about anxiety advice is simple:
none of it works unless you do it.

most people won’t. they’ll save this. screenshot it. promise themselves they’ll come back.

they won’t.

but you’re still here because something you’re building matters enough to scare you.
that fear is proof you’re alive, creating, risking something real.

meditation won’t cure anxiety. it teaches you not to obey it.
exercise won’t remove it. it gives your body somewhere to put it.
creating won’t erase it. it turns it into something meaningful.

the people who build the future aren’t fearless.
they just have many ways to keep going anyway.

there’s no finish line where anxiety stops and confidence begins.
there’s only the next small action and the next piece of work.

you know your list.
you know what helps.

the question isn’t what should you do about anxiety.

it’s what are you going to do in the next sixty seconds.

not later. not when you’re ready.

now.

the work is waiting.
the anxiety will come with it.

that’s how you know it’s real.

you're optimizing the wrong things

you track your macros but not your breath.
you optimize your portfolio but not your presence.
you upgrade your phone but not your relationships.

what actually compounds are the things nobody measures.

twenty minutes of silence won’t show up on a dashboard.
but it changes every decision you make that day.

building things with your kids won’t boost your linkedin.
but it teaches them that humans create the future.

loving someone deeply doesn’t scale.
but it’s the difference between building something meaningful and building alone.

most people optimize the wrong metrics.
followers. revenue. hacks. efficiency.

the things that change lives are simple and unscalable:
sit still. build with your hands. go outside. create music. understand money. love fully.

bitcoin optimized for truth, not convenience.
ai optimized for capability, not comfort.
robots optimized for precision, not preservation.

optimize for what’s true over what’s easy, and the curve bends in your favor.

there’s no shortcut.
the shortcut is doing what doesn’t scale.

don’t optimize meditation. do it.
don’t optimize creation. create.
don’t optimize love. show up.

these aren’t hacks.
they’re just life.

and they work because they’re true.

the wrong question

A senator just introduced a bill to ban dual citizenship.

Pick one country. Renounce the other. All or nothing.

Five million Americans would have to choose.

People ask me all the time: "Where are you from?"

I never know how to answer.

Canada? That's where I was born.

India? That's where my parents are from—and where I co-founded Unocoin.

Colombia? That's where my wife's family lives.

Toronto? That's where I run Bitcoin meetups.

The honest answer? Earth.

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the sale is where it begins

for a hundred years, companies optimized for the moment of purchase.
close the deal. ring the bell. move on.

that world is over.

Tien Tzuo, the 11th employee at Salesforce, said it plainly:
in subscriptions, the customer relationship doesn’t end with the purchase. it begins.

that’s not a pricing shift. it’s a mindset shift.

every modern business now lives on renewal.
software. bitcoin. ai. robotics.
the sale is no longer the finish line. it’s the starting gun.

yet most companies still celebrate the wrong moment.
they optimize for acquisition, not retention.
they treat subscriptions like products with payment plans.

but when a customer can leave any month, every month is a test.
“is this still worth it?”

that question separates real value from good sales.

there are two kinds of loyalty.
behavioral: they stay because leaving is hard.
attitudinal: they stay because they want to.

everyone wants the second. most build the first.

attitudinal loyalty is uncomfortable.
it requires listening, improving, and earning trust over time.
it means your product has to be worth keeping, not just worth buying.

Steve Jobs understood this.
Apple doesn’t sell devices. it builds identity.

the packaging, the ads, the stores—none of it is accidental.
it’s ritual. signal. belonging.

that’s why people defend apple.
that’s why they stay.

bitcoin works the same way.
you can’t lock users in. they stay because the system keeps delivering value.

ai platforms feel it too.
stop improving, users leave. break trust, they leave.

robots taught this lesson early.
sell once, support for a decade—or you don’t sell again.

the subscription economy stripped away the illusion.
closing the sale doesn’t mean you won.

customer success used to be a department.
now it’s the business.

the real question isn’t how do we get more customers.
it’s how do we become so valuable they’d never consider leaving.

you stop optimizing for the pitch.
you start optimizing for the decade.

because the moment that matters isn’t when the customer says yes.
it’s when they could leave—and don’t.

one builds a business.
the other builds a prison.

which are you building?

they tried to shut us down

they couldn’t.

in 2018, india’s central bank tried to erase every bitcoin business.
banking ban. blanket order. disappear or fight.

we fought. two years in the Supreme Court of India. nearly lost everything. won anyway.

the ban was ruled unconstitutional.
banking came back. Unocoin survived.

but surviving wasn’t the lesson.

we started unocoin in 2013 to bring bitcoin to billions.
first platform in india. 2.5 million users. payments, remittances, merchants, infrastructure.

we followed the rules. built the product. served the users.
they shut us down anyway.

not because we broke laws. because we threatened control.

that’s when it clicked:
if your system can be shut down, it eventually will be.

centralized exchanges look strong—until they aren’t.
banks, licenses, regulators. one pressure point is enough.

that’s not resilience. that’s fragility.

bitcoin was designed to be unstoppable.
but access to bitcoin isn’t.

to buy bitcoin, you need exchanges.
exchanges need banks. banks need permission.

we built a bottleneck into a permissionless system.

that’s the mistake.

companies like Coinbase and Binance are massive.
they’re also vulnerable. by design.

we hit the ceiling once. fought through it. survived.
but permission always comes with an expiry date.

the real question isn’t whether exchanges will be targeted.
it’s whether bitcoin access can exist without them.

unstoppable money needs unstoppable infrastructure.
not robust. not compliant. unstoppable.

no bank account to freeze. no server to seize. no ceo to arrest.
just code. just protocol. just network.

we’re not there yet.
but after two years fighting for survival, one thing is clear:

the future isn’t better centralized exchanges.
it’s infrastructure that makes them unnecessary.

they tried to shut us down once.
the court said no.

but courts change. laws change. governments change.
code only changes by consensus.

bitcoin figured that out in 2009.
everything built on top of it is still catching up.

bitcoin knows what it stands for

ethereum doesn’t.

that’s not a technical criticism. it’s a narrative problem.

i watched a debate between Vitalik Buterin and Samson Mow of Blockstream. one moment said everything.

vitalik admitted it himself: bitcoin has a unified philosophy. economics, politics, money, power.
ethereum doesn’t. even its own creator says the community isn’t sure what it stands for.

that should tell you everything.

bitcoin isn’t a pitch. it’s a movement.
freedom from monetary manipulation. separation of money and state.

you don’t have to agree. but you know exactly what bitcoiners believe.

ethereum is powerful. flexible. impressive.
but what does it stand for?

smart contracts are a feature.
dapps are a capability.
web3 is a word.

when you can be anything, you risk being nothing.

bitcoin’s story fits in one sentence:
they printed money, stole your wealth, controlled your transactions. bitcoin fixes this.

one villain. one hero. done.

ethereum’s story keeps going… and going… and never quite lands.
feeling beats flexibility. belief beats features.

bitcoin has believers. ethereum has users.
users switch. believers evangelize.

the best technology doesn’t always win.
the clearest story usually does.

the real question isn’t what you can do.
it’s what you stand for.

one has an answer.
one is still searching.

the books that broke me open

there are books you read.
then there are books that read you.

three books didn’t improve my thinking. they broke it and rebuilt it.
i don’t recommend them because they’re good. i recommend them because they’re dangerous.

dangerous books don’t add information.
they expose what you’ve been avoiding.

Way of the Superior Man by David Deida.
i’ve read it over fifty times. gifted it often. some people thank me. some disappear.

it destroys comfortable lies.
about purpose. about waiting. about numbing yourself while calling it “strategy.”

it tells you your purpose isn’t something you find later.
it’s something you are now—if you’d stop hiding.

The Power of Now by Eckhart Tolle.
this one dragged me back into the present.

not as an idea. as an experience.
breath. sensation. sound. this moment.

most suffering lives in stories about past and future.
presence dissolves them without argument.

Autobiography of a Yogi by Paramahansa Yogananda.
the only book Steve Jobs reread every year.

it collapses the false divide between science and spirituality.
shows reality is wider than the narrow slice we call “rational.”

these books don’t match.
one is purpose. one is presence. one is reality itself.

but they all do the same thing.
they break the trance.

the trance that happiness is later.
that you need permission.
that optimizing is living.

they won’t change your life by being read.
they will demand you change your life by being applied.

most people choose comfort over truth.
numb over real.

the books don’t care.
the question is whether you do.

the tingle

that feeling.

the one you get when you see something before it’s obvious.

i felt it in 2011 reading the bitcoin white paper.
others saw internet money for criminals. i saw scarcity turning into abundance.

they called me crazy.
bitcoin is now around $100,000.

pattern recognition isn’t genius.
it’s obsession plus time plus the willingness to look wrong.

the tingle is back.
humanoids this time.

bitcoin broke artificial scarcity in money.
humanoids will break artificial scarcity in labor.

when robots do the drudgery, humans don’t become obsolete.
they become free.

free to create. to connect. to do what only humans can do.

the question isn’t if this happens.
it’s whether you see it early—or wait for permission.

my instincts haven’t been wrong.
just early.

are yours tingling too?

trees vs. networks

your brain is a network.

ideas don’t line up neatly. they collide, branch, loop back.
one thought triggers five more. webs, not trees.

but for decades we’ve been using software built like filing cabinets.
folders inside folders. one path per idea.

that’s not thinking.
that’s storage.

software isn’t neutral.
it trains how you think.

hierarchical tools train hierarchical minds.
eventually, you stop seeing connections because your tools taught you not to look.

then i found Roam Research.

no folders. no forced structure.
just bidirectional links—ideas talking to ideas.

it felt uncomfortable at first.
that was the point.

five years later, it’s open most of my day.
it didn’t make me smarter. it stopped making me dumber.

your mind is a network.
why are you still forcing it into trees?

the three-word marriage

my wife asked me to write about how much i love her.

so here it is.

fourteen years. still together. still happy.

people ask for the secret. there isn’t one. there are three.

respect. obvious. easy to forget. catch it early.
mini-missions. always building something together.
fun. if it’s not fun, what’s the point?

that’s it. no magic. just intention.

she once said she’d be my “personal everything.”
fourteen years later, she isn’t.

she has her own life. her own dreams. her own fire.
and that’s exactly why it works.

the best partnerships aren’t about completion.
they’re about two whole people choosing the same direction.

she supports my mission. i support hers.
she lights up rooms. she makes me laugh. she lets me go all in.

what more could i ask for?

te amo, mi amor.

the expensive education

in 2013, i launched india’s first bitcoin platform with zero venture capital.

by 2017: 1.5 million users. 150 employees.
then the central bank shut us down. banking ban. supreme court fight. three years of hell.

we won. unanimous. unconstitutional.

here’s what those years taught me:
bitcoin wealth isn’t traded. it’s built.

the survivors weren’t the most funded.
they were the ones who understood the pattern.

so i wrote the book i wish existed in 2013.
and i made it free. actually free.

not theory. lived experience.
court battles. arrests. layoffs. rebuilding from zero. twice.

what’s inside:
40+ interviews with bitcoin entrepreneurs
Michael Saylor’s full corporate playbook
the four-step pattern builders follow
a 90-day plan that turns insight into action

most readers will do nothing.
a few will recognize the pattern and start building.

those people book strategy calls to move faster.
not because the book isn’t enough—because time matters.

get the book: milliondollarbitcoinblueprint.com
book a call: calendly.com/sunnyray/30min

institutions took twelve years to learn this.
you don’t have twelve years.

but you have the blueprint.

fifty-fifty is a lie

you split it down the middle because it feels fair.
fifty-fifty sounds equal. it rarely works.

six months in, someone’s working seventy hours. someone’s working forty.
decisions stall. scorekeeping starts. momentum dies.

90/10 isn’t better.
the minority partner disengages because there’s nothing worth fighting for.

both fail for the same reason.
people aren’t spreadsheets.

what works is clarity.
30/70.

one person drives.
the other has enough ownership to care, and real veto power on the big things.

it’s not inequality.
it’s design.

the market doesn’t reward democracy.
it rewards speed—and speed comes from knowing who decides.

one hand on the wheel.
one hand navigating.

that’s not compromise.
that’s how you move.

you're building the wrong thing at night

4 am.

most people think that’s punishment.
they’re optimizing for the wrong metric.

at 4 am, you’re at 100%.
quiet. sharp. untouched. this is when you’re dangerous.

by 10 pm, you’re at 10%.
foggy. reactive. scrolling. and that’s when most people try to do their real work.

i was a night person for years.
not productive. just depleted.

then i switched. 4 am. sometimes 3:30.
not because i love mornings. because i love access to my best self.

here’s what changed.

the tracker doesn’t lie

you already know what makes you better.
lifting. journaling. meditation. calling your mom.

the question isn’t knowledge.
it’s execution.

a habit tracker is honesty in spreadsheet form.
did you show up, or didn’t you?

check the box and you become the kind of person who checks boxes.
skip it and you practice skipping.

no judgment. just truth.

your body believes what you rehearse

your nervous system doesn’t know past from future.
it only knows signals.

when you visualize success as a felt state,
your body starts becoming that person now.

not pretending. rehearsing.

so every morning, i wake early.
check the tracker. sit still. and step into who i’m building toward.

not someday. today.

three unlocks

wake early — not for discipline, for clarity.
track habits — not for guilt, for sight.
visualize — not as fantasy, as biology.

these aren’t hacks.
they’re architecture.

you can keep building tired at night.
or build early, fully charged.

the choice isn’t about sleep.
it’s about when you show up as yourself.

everyone calls you crazy until they don't

i bought bitcoin when it was worth nothing.
backed tesla when people said bankruptcy was inevitable.
invested in ai and robotics before it was fashionable.

people called it luck.
they were wrong.

there’s no luck in pattern recognition.
the future isn’t hidden. it’s just unpopular.

the signal is already broadcasting.
most people just aren’t tuned to it.

i don’t ask “will this win?”
i ask first-principles questions.

can math create scarcity? yes.
can software eat transportation? yes.
can intelligence scale? yes.

everything else is noise.

to see what’s coming, you have to step outside the crowd.
read what’s ignored. believe things before there’s permission.

being early looks exactly like being wrong.
until suddenly it doesn’t.

the future doesn’t arrive.
it emerges.

and if you’re watching fundamentals instead of headlines,
you see it before it’s popular.

that’s not magic.
it’s method.

are you willing to look where no one else is looking?

the silence tax

they’ll tell you to stay quiet.
that your pain is yours alone. that your thoughts don’t matter.

here’s what they won’t tell you:
silence costs more than speaking ever will.

in 2018, india’s central bank cut off our banking.
we could disappear—or make the story impossible to ignore.

we chose the second.

pain shows up uninvited.
but you choose what to build with it.

we turned fear into ink. ink into leverage. leverage into a supreme court win.
freedom doesn’t come from staying quiet.

writing isn’t optional.
it’s the difference between pain that fades and pain that transforms.

you have pain. everyone does.
the question is what you’ll do with it.

write it down. make it matter.
turn your silence into someone else’s freedom.

i’m still writing.
because the world doesn’t need your silence. it needs your truth.