Sunny Ray | The convergence

TORONTO / WARM OUTREACH / GTM ENGINEERING

Everybody is asking.
Almost nobody is offering.

Customers, capital, partners. Every founder needs all three, and every one of them starts with an ask. AI just made asking free, so every inbox you need is full of the same email, written by the same model. That is the problem. We do the opposite: we invite.

Talk first, fifteen minutes See the three sizes

In front of customers In front of investors In front of partners

the longer story

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The trap

Five things kill it before anyone reads a word.

None of them are about your company. They are what happens when a stranger asks a stranger for something.

01

You are a stranger

Nobody answers a request from someone they have never heard of. The message is about you, not them.

02

Everyone is asking

Every inbox is full of the same ask, and now a machine writes most of them. Yours looks like all of them.

03

The mail never lands

A new address gets treated like junk until it earns trust, and that takes weeks, not days.

04

One bad day burns the name

Send too much to the wrong people once and the whole company's email goes to junk for months.

05

Even a yes starts you behind

You asked for the time, so the room already knows who owes whom.

The turn

If cold email had a baby with podcasts, that is where we sit.

Cold email plus a warm invitation is warm outreach, and warm outreach is what we do. The channel does not change. The posture does. Every reply lands in one place: your inbox.

An ask

Give me your time

An offer

Let's tell your story

How I think

AI is taking us to a world of hyper-human connection. The machine does everything that was never human about selling, so the conversation is all that is left, and the conversation is the whole game.

Sales and marketing are collapsing into one motion. Earn attention, then have the conversation. The show is the first half. The inbox is the second.

Stop asking. Start giving. An invitation opens doors an ask never will. That is the whole method, and it is the same method the show runs on.

The seven-slide deck the full presentation

GTM engineering

This is GTM engineering, not marketing.

Not a VA with a spreadsheet. An engineered system, built once and run every day, that puts you in front of investors, customers and partners.

Domains and mailboxes

Warmed for weeks before the first send.

The list

Built and verified, every address checked.

The copy

Written, tested, rewritten.

The sequences

One day, then three, then five, never a zero-day step.

The show

A warm invitation inside a cold channel.

One inbox

Every reply from every channel lands in yours.

Warm outreach, engineered.

In front of investors RaasRocket A fundraising process that runs on infrastructure, not hope.

In front of customers GTM Ventures Verified lists, warmed domains, tested copy, sequences that run, and a seat on the show for the people who fit.

In front of partners PodPire The introductions that only happen after someone has heard you tell it.

Our own machine, measured

This is what the engine did last month.

324,880

invitations sent in 31 days

3,487

mailboxes on 73 domains

1,505

people wrote back

884

said they were interested

0.38%

The pitch, three workspaces

2.1x, the same month

0.81%

The invitation, the show account

4.7x, the list changed

3.78%

The warm list, people who already know us

450 sent, 17 wrote back. Past guests, one update since their episode.

Best cold list: California founders, 1.87% on 3,156 sent. Best single week of that list: 4.61%.

Cold is under one percent even when it is done right. Warm is under four. The posture and the list are the whole game.

Shots on goal

One week. 145 conversations.

Mon

Tue

Wed

Thu

Fri

Tapings Pre-interviews Client calls Everything else

This is what the machine puts on the calendar. If you had this many shots on goal, how would you do?

The show

Your story, on the record.

Daily conversations with founders building what comes next. Twenty minutes on your work, your decisions and the thing you are proud of, in front of an audience of investors, operators and other founders.

The show is free. Nobody pays to be a guest and nobody can buy their way on. Guests are chosen for the story, and coming on never obliges you to anything else on this page.

All 1,388 videos on YouTube

The offer

GTM engineering, done for you.

For founders who want the machine, not just the microphone.

This is the paid service. It is separate from the show, it is never a condition of being a guest, and most guests never buy it. Every engagement is a three-month, done-for-you build on the audiences you choose. You approve the messaging and own every relationship. We run the machine.

One engine. Three sizes.

Ignition

One ICP

$15,000

three months, paid once

about $5,000 a month

dedicated sending domains and warmed mailboxes
one target list, built and verified
copy written and tested
sequences run for the full term
a show invitation for the founders who fit
replies read with you every week

Start Ignition or talk first

Momentum

Two ICPs

$30,000

three months, paid once

about $10,000 a month

everything in Ignition, on two audiences, two lists, two sets of copy, plus two working sessions a week

Start Momentum or talk first

Full Engine

Three ICPs

$45,000

three months, paid once

about $15,000 a month

everything in Ignition, on three audiences, plus three working sessions a week

Start Full Engine or talk first

Each number is the total for a three-month engagement on the agreed audience. It is paid once. It is not a retainer, a subscription or a monthly fee. It is a done-for-you service: we build the infrastructure, the list and the copy, run the sequences and read the replies with you. You approve the messaging and own every relationship.